CACTUS COW DIGITAL BLOG

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4 Ecommerce SEO Trends We're Seeing in 2017

  • Jonny Yucuis
  • December 1, 2017 at 2:35 PM
  • e-commerce

E-commerce is more than just processing orders and shipping products. Get your website on the first page of Google, and you could generate a steady stream of traffic to your online store. Improving search engine optimization (SEO) is a lot easier than you think. Here are four recent e-commerce SEO trends that will drive tons of customers to your product pages.

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Tips on Marketing Solar Energy in Arizona

You have many opportunities to sell solar energy in Arizona, as the market has grown five percent in the first quarter of 2017. Property owners in the state want to take advantage of the renewable power resources available to them, but they may need some convincing to go from an interested party to your next customer. Find out some effective methods of marketing solar energy in Arizona.

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SaaS FAQs: Does My Business Need An App?

  • PJ Calkins
  • October 25, 2017 at 5:47 PM
  • Software

You have plenty of spreadsheets on hand for business operations, from inventory management to accounting. As your small business grows, you may be tempted to continue adding to your spreadsheet collection, but you're often better off when you turn them into an app. With today's modern mobile strategies, you can implement nearly any feature thinkable into a mobile app. Find out why your business would benefit from an app!

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How to Market Your Ecommerce Site on Pinterest

  • Alex Slack
  • October 12, 2017 at 11:07 AM
  • e-commerce

Pinterest is a social network like Twitter or Instagram. However, unlike other common social media platforms, Pinterest users are more likely driven to an action such as making a purchase. This is great news for ecommerce marketers, because 75 percent of Pinterest’s content comes from businesses like yours!

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How to Choose the Right Growth Marketing Agency

More people are consuming digital content, so companies are investing in marketing methods like search engine optimization, pay-per-click advertising and email automation. As a result, digital media spending will total $118 billion by 2021. If you want to generate leads and increase the visibility of your brand, you are faced with two options: keeping your marketing in-house or enlisting the services of a marketing agency. The latter provides you with a decent return on your investment. Here are some tips on how to choose the right growth marketing agency — and how you can benefit from one.

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A Step-By-Step Guide to Building a Digital Media Placement Plan

U.S. digital ad spend will total $83 billion by the end of 2017—15.9 percent more than last year — and, right now, digital media placement specialists are using platforms like Google, Bing and Facebook to drive traffic to their clients' websites. Digital ad placement is often a complicated science. That's why it's a good idea to create a plan of action — a sequence of specific steps that provide you with a return on your ad spend. Here's a step-by-step guide to building a digital media placement plan that really works.

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6 Reasons to use a Hosted E-Commerce Platform

  • Emily Kingland
  • September 13, 2017 at 5:11 PM
  • e-commerce

So you've decided to start an online store. Congratulations! As your virtual storefront starts taking shape, one of the first decisions you'll face is whether to use a hosted or self-hosted e-commerce platform.

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Self-Hosted vs. Hosted E-Commerce Platforms: Which one is Right for You

  • Emily Kingland
  • September 6, 2017 at 3:00 PM
  • e-commerce

Eighty percent of Americans have made an online purchase in the last month. Just four percent have never ordered something on the internet before. These statistics prove that U.S. e-commerce is thriving, with more consumers choosing the mouse over the mall. E-commerce platforms — software used by online retailers in various niches — fall into two categories: self-hosted and hosted. Both come with pros and cons. But which one is better?

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5 Unusual Solar Energy Marketing Hacks for 2017

In 2016, renewable energy sources accounted for about 10 percent of total energy consumption in the United States and around 15 percent of electricity generation. As more consumers seek out solar, renewable energy marketing is heating up. This means your solar energy marketing plan needs to be cohesive to your niche. Conventional marketing avenues like search engine optimization and pay-per-click advertising still prove popular. However, there are other, less known, customer-generating techniques out there. Here are five unusual ways to market your solar energy business in 2017.

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How to Optimize B2B E-Commerce Software

The right B2B e-commerce platform gives you the opportunity to generate the most sales possible. However, you need a quality user experience on the front and back ends to accomplish this goal. The next time you're evaluating solutions for your B2B e-commerce software platform, keep these features in mind. 

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