These Healthcare Marketing Trends Will Change the Way You Market Your Medical Practice in 2018

Healthcare providers spent more money on marketing in 2017 than ever before. Content marketing, search engine optimization (SEO), paid-for ads — organizations used these marketing methods to increase awareness about their services. This year, new technologies and changing customer habits will influence healthcare marketing. Here are three healthcare marketing trends for 2018 that will influence your own campaigns.


What Tesla's car in orbit can teach us about digital marketing

In case you’ve been living in a bunker for the past month, Tesla’s eccentric founder, Elon Musk, successfully launched the first car into orbit via his own rocket, Falcon Heavy. The car, a Tesla Roadster, is being “driven” by a dummy called Starman, and you can see the live stream here.


Finding Your Spot in the Solar Energy Market: What Niches to Target

The solar energy market’s growth has made it an appealing venture for small and large businesses alike. However, in recent years, behemoth solar conglomerates have formed, making it difficult for small businesses to compete. Indeed, the “Wal-Mart effect” has entrapped the solar energy industry, like it’s done to so many other markets. Solar market giants throw their weight around to drive prices down and eventually push out the smaller guys.


Self-Hosted vs Hosted eCommerce Platforms: What's Right for Your Business

  • Emily Kingland
  • Jan 25, 2018 10:56:13 AM
  • e-commerce
  • 3 minute read

Eighty percent of Americans have made an online purchase in the last month. Just four percent have never ordered something on the internet before. These statistics prove that U.S. e-commerce is thriving, with more consumers choosing the mouse over the mall. E-commerce platforms — software used by online retailers in various niches — fall into two categories: self-hosted and hosted. Both come with pros and cons. But which one is better?


4 Ecommerce SEO Trends We're Seeing in 2017

  • Jonny Yucuis
  • Jan 25, 2018 10:50:13 AM
  • e-commerce
  • 3 minute read

E-commerce is more than just processing orders and shipping products. Get your website on the first page of Google, and you could generate a steady stream of traffic to your online store. Improving search engine optimization (SEO) is a lot easier than you think. Here are four recent e-commerce SEO trends that will drive tons of customers to your product pages.


7 E-Commerce Marketing Tools You Need to Start Using Today

A high-growth e-commerce business depends on using the right marketing tools to keep customers coming in. These seven tools give you a robust foundation that helps you scale your operations and streamline many parts of the marketing process.

5 Ways to Tell if You are Marketing Your Brand Successfully

You think your brand marketing strategy is strong, but how can you really tell? The success or failure of a campaign is not always straightforward. You need to run some tests to determine whether you have a winner on your hands or if you should restructure your marketing efforts.


See How Digital Advertisements Can Boost your Brand Marketing

Digital advertising gives you access to a worldwide audience without the logistical problems of shipping marketing materials to another country. You handle everything online and put your brand directly in front of your target audience. Digital advertisements have many uses in your brand marketing campaigns.


Is Your Current Brand Marketing Strategy Speaking To the Right Audience

Your brand strategy is only as good as its ability to target the right audience. If you miss the expectations of your ideal customers, your messaging won't have the intended impact. You don't have an unlimited marketing budget, so you need options that work effectively. It's time to troubleshoot your current marketing effort so you stay on track.


The Benefits of Inbound Marketing and the Top 11 Tools to Use

Inbound marketing pays off by lowering your marketing costs and attracting new customers to your website. Unlike outbound marketing, which aims to put your advertising in front of as many eyes as possible via traditional methods, inbound marketing targets customers already interested in what you have to offer, increasing the odds of conversion.