From startups to multinationals, many businesses regularly update their website with news, information, and opinions — a process known as blogging. Thirty-six percent of Fortune 500 companies maintain a public blog, while 60 percent of companies think that blogging benefits business. Here are 10 reasons why blogging is crucial for your company.
1. IMPROVE SEARCH ENGINE OPTIMIZATION
Blogging improves your search engine rankings, a process called search engine optimization (SEO). Every time you post a blog, you make your site more visible to search engines like Google, which crawl the Internet for fresh content. Blogging keeps more visitors engaged with your website, something that improves its position in search engines' results.
2. BOOST SALES
Blogging is a powerful sales strategy that generates a steady stream of revenue. Use your blog to advertise your products and services and increase click-throughs to your online store. Research shows that companies that blog once or twice a month produce 67 percent more sales opportunities than companies that don't blog.
3. SUPPORT SOCIAL MEDIA MARKETING
Blogging and social media fit like a hand in a glove. Use both of these marketing strategies to cross-promote your products and encourage more people to visit your online store or sales page. Blogging and social media were voted the top two content marketing strategies by 65 and 64 percent of businesses, respectively.
4. BECOME AN AUTHORITY FIGURE
Eighty-five percent of consumers seek out content from trusted experts before making a purchase. Positioning yourself as an authority figure on your blog attracts more prospects and turns these leads into bona fide customers. Authority bloggers create niche content better than anyone else and are highly influential.
5. INTRODUCE NEW PRODUCTS AND SERVICES
Your blog serves as a perfect introduction to your brand. It tells the world what your company is about, what it stands for, and why it's different from your competitors. Use this platform to advertise new products and services to your audience. You can include testimonials, customer reviews, how-to guides, and videos in your posts.
6. EXPRESS YOUR THOUGHTS
Blogging lets you exchange ideas and opinions about industry-related news and developments. Research shows that blog writing is a healthy emotional outlet and helps you become a more organized thinker.
7. INCREASE TRAFFIC
Blogs are important sources of inbound traffic. Studies say that the more you blog, the more customers you will receive. Companies that publish 16 or more blog posts every month, for example, receive 3.5 times more Web traffic than companies that publish four or fewer posts. If you want to generate more traffic to your site, keep blogging!
8. COLLECT EMAIL ADDRESSES
Emails are a fantastic way to communicate with your customers. One study suggests that email marketing is used by 82 percent of B2B and B2C companies. Why not use your blog to capture email addresses from customers? Include a call-to-action at the end of your posts and ask visitors to sign up to your mailing list.
9. BUILD TRUST
Blogs build trust between you and your visitors. Eighty-one percent of online customers in the United States trust information posted on blogs, making this a great medium to foster new customer relationships.
10. BUILD A PROFESSIONAL NETWORK
Thought leaders, influencers, and even CEOs blog about their respective industries. If you start a blog, you can communicate with these professionals and open up a world of new opportunities. Soon you will build a professional network, helping you expose your business to a wider audience.
These 10 reasons prove that starting a blog of your own benefits your business. From lead generation to search engine optimization, blogging helps you market your brand online and forge new relationships with industry leaders and consumers.