Content creation is a big undertaking. Between quality copy, click-friendly headlines, and engaging graphics, it can take a lot of resources to put everything together. However, there are resources for content creation that make certain aspects much easier. These are our favorite tools.
RESOURCES FOR COMING UP WITH CONTENT IDEAS
Enter in a few words and badda bing, badda boom, HubSpot’s Blog Topic Idea Generator will suggest a week’s worth of blog topics!
Google’s webmaster tools are great for learning about your website. Discover search terms and keywords that will be valuable for your content based on your target audience. From there, discovering topics and subjects will be a walk in the park.
Ubersuggest is a quick and easy tool for coming up with new and different keywords on the fly. With no account needed, simply enter in one of your keyword ideas and this tool will suggest several other similar topics and keyword suggestions along with trends and other information.
Related blog post: How to Come Up with Ideas that are Lead Magnets
RESOURCES FOR CONTENT ORGANIZATION
Trello is full of great features for keeping your ideas organized and processes on track. It’s a useful project management tool for updating the status of a project, assigning tasks, attaching supporting documents, and can easily be modified and updated.
Think of a binder, notebook, and reminder tool all-in-one. Evernote keeps all of your ideas and plans organized in a seamless application that is accessible from anywhere.
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RESOURCES FOR WRITING AND EDITING CONTENT
This persona marketing template will help you identify to whom you should be writing. It will identify your ideal target audience and allow you to write more clearly. Addressing the core target audience will make it easier to write directly for them!
Grammarly is a plugin that works great with a variety of browsers and programs. It not only edits your content for spelling, but also for sentence structure, grammar, and overall readability. It catches each and every one of your content faux pas.
This content creation tool is helpful if you don’t have the bandwidth to write and create content on a regular basis. With several options and scalability, you have complete control over how much or little of your content is written based on with what you need help.
Related blog post: How Content Marketing Can Increase Organic Search Rankings
RESOURCES FOR CREATING IMAGES AND VIDEO
Gifs and animations are audience pleasers, but take a lot of time to create. Giphy allows you to simply search, download, and insert into any piece of content imaginable. Gifs are fun ways to encourage engagement and improve readability.
If a picture is worth a thousand words, a video is worth ten times that. With YouTube Editor, you can easily combine video, audio, and photos to create a one-of-a-kind video to include with your content. Best of all? Zero video experience needed!
Infogram works to communicate ideas, content, facts, and figures in a graphical way. This drag-and-drop online tool is one of the easiest ways to design and share charts, graphs, and maps in an interactive way.
Canva allows you to create graphics, logos, and other images quickly and efficiently. Users have the option to utilize a template or start from scratch to create impressive graphics and images.
Typography is more important in content creation than many people realize. Boost your font options with several free, web-friendly fonts from Google.
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RESOURCES FOR EVALUATING CONTENT
With Google at the forefront of SEO and website optimization techniques, it’s no surprise, their analytics tools are some of the most accurate. Google analytics will tell you everything you need to know about each piece of content you create.
Moz is also a great analytics tool for monitoring specific websites. Moz crawls your site and audits specific parameters. It identifies problem areas and makes suggestions for content and SEO improvements.
This tool works for analyzing your headlines and titles. CoSchedule Headline Analyzer will rank your headline on several factors such as originality, length, and other factors and give suggestions for improvement.
Related blog post: How Long Does it Take to See Content Marketing Results?
Content creation is necessary for SEO and is a fun piece of any marketing plan; however it can take time and resources. These tools are a starting point for easing your content creation process and making your content more engaging.