Ecommerce is more than just processing orders and shipping products. Get your website on the first page of Google, and you could generate a steady stream of traffic to your online store. Improving search engine optimization (SEO) is a lot easier than you think. Here are four recent ecommerce SEO trends that will drive tons of customers to your product pages.
1. LONG-FORM CONTENT WILL BOOST YOUR SEARCH RANKINGS
Most online retailers list the basics on their product pages: specifications, shipping details, prices, etc. However, research suggests that long-form content — typically, pages with 500 words or more — could improve your search rankings significantly. Longer content tends to outrank shorter content on Google, with the average length of top-ranking pages clocking in at 1,890 words.
So, next time you write a product page, think about more than just the basics. You could feature detailed information about your products, for example, or include testimonials from customers who have used one of your services in the past.
2. IT'S ALL ABOUT MOBILE SEARCH
Mobile search took off a few years ago, but it now dominates the SEO landscape. Why? Well, more people than ever before have a smartphone — 44 percent of the world's population will own one by the end of this year — and an increasing number of consumers are using their mobile devices more frequently than desktop computers. If you haven't optimized your store pages for mobile, now's as good a time as any — 62 percent of smartphone users made an online purchase using their mobile device within the last six months. Still not convinced? One-third of all ecommerce purchases during the 2015 holiday season was carried out on a smartphone. Pretty impressive, right?
3. LOCAL SEARCH IS REALLY IMPORTANT, TOO
Local search is just as important as mobile optimization. Search engines like Google now favor localized search results as more people use their smartphones to search for products and services when away from home. The statistics speak for themselves: 60 percent of Americans use a search engine to find local information, while 18 percent of local mobile searches result in a sale within one day. Want to attract lucrative local customers? Localize your pages with information that's relevant to your town or city. Including local keywords in your content, for example, can increase your search rankings and boost the visibility of your business online.
4. VOICE SEARCH -- THE FUTURE OF ECOMMERCE SEO?
Voice search might be a relatively new technology, but it's an ecommerce SEO trend you should look out for. One in five searches on Android devices are now voice-based, according to research. Moreover, experts predict that 50 percent of all search queries will be made through speech or images by the year 2020. As voice technology grows in popularity, you should adapt your keyword strategy to attract more search users to your pages. This time next year, there could be significantly more people using just their voice to search for products.
These four ecommerce SEO trends will change the way you market your online store. If you want to boost traffic and sales in 2017, invest in long-form content, concentrate on mobile optimization, localize your pages and adapt your content for voice search.
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