SaaS applications need consistent user growth and retention to reach success. You have many marketing options available, but when you're just starting out, you should focus on the most cost-effective strategies. Use these four tactics to generate users for your SaaS product and build your revenue.
FREE TRIALS AND FREEMIUM
Free trials are a widely used pricing strategy for SaaS companies. You can tell potential users about the features and benefits of your product all day long, but there's nothing like actually getting the first-hand experience. Ideally, your trial is long enough for the user to gain a good understanding of your SaaS application. Provide thorough onboarding materials, demos and other resources to equip potential customers.
Freemium allows users to keep access to the application with a free pricing tier. Typically, this model limits the advanced features, so they have to pay to access this functionality. You can use this model for target audiences that are likely to need your product when they grow larger.
For example, solo entrepreneurs can grow their businesses and need the paid features later on. Since they already have an account on your platform, you streamline the process so they can simply log in and upgrade. Keep in touch with these users through email marketing so you have an idea of when they might need help again.