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4 of the Best SaaS Strategies

 

SaaS applications need consistent user growth and retention to reach success. You have many marketing options available, but when you're just starting out, you should focus on the most cost-effective strategies. Use these four tactics to generate users for your SaaS product and build your revenue.

CONTENT MARKETING

Many SaaS companies turn to content marketing, such as HubSpot, Buffer, and Coschedule. They create comprehensive and valuable content that brings immediate value to the people reading it and has great sharing potential. These companies improve their reputation as thought leaders in their market segments by creating content that aligns with their audiences and relates to their products.
 
Your SaaS company benefits from content marketing if you need a way to stand out in a crowded market or if your buyers need a lot of pre-sales education to make a purchase decision. This strategy is also helpful for building pre-launch excitement, as your content gives potential users a reason to stay on top of your timeline.

RETARGETING

How many times have you bought a product on your first interaction with the company? You see the rare exception, but in most cases, the brand has a relationship with you that has been formed through multiple touch points. Retargeting uses paid search advertising directed entirely at people who have already visited your site.
 
Optimizely uses remarketing for a significant portion of its paid advertising, and it can work out well for you too. The primary advantages of retargeting come from lowering how much you spend on search advertising and display ads. You aren't showing these campaigns to everyone visiting a particular site. You only reach out to previous visitors, so you have the budget to display your ads on high profile sites.

FREE TRIALS AND FREEMIUM

Free trials are a widely used pricing strategy for SaaS companies. You can tell potential users about the features and benefits of your product all day long, but there's nothing like actually getting the first-hand experience. Ideally, your trial is long enough for the user to gain a good understanding of your SaaS application. Provide thorough onboarding materials, demos and other resources to equip potential customers.

Freemium allows users to keep access to the application with a free pricing tier. Typically, this model limits the advanced features, so they have to pay to access this functionality. You can use this model for target audiences that are likely to need your product when they grow larger.

For example, solo entrepreneurs can grow their businesses and need the paid features later on. Since they already have an account on your platform, you streamline the process so they can simply log in and upgrade. Keep in touch with these users through email marketing so you have an idea of when they might need help again.

REFERRAL MARKETING

Happy users like to spread the word about the products they're using. While a plain referral link can get some results, added incentives allow you to increase your growth rate. Several common models for effective SaaS referral marketing include a flat rate payment for each new user referred to the application, 10 percent off of the bill for new accounts, and access to features from higher tier plans.
 
Are you ready to put these SaaS strategies into play? Whether you choose one or mix and match the options that work best for your market segment, these strategies will help you start off on the right foot.
 
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