In 2016, renewable energy sources accounted for about 10 percent of total energy consumption in the United States and around 15 percent of electricity generation. As more consumers seek out solar, renewable energy marketing is heating up. This means your solar energy marketing plan needs to be cohesive to your niche. Conventional marketing avenues like search engine optimization and pay-per-click advertising still prove popular. However, there are other, less known, customer-generating techniques out there. Here are five unusual ways to market your solar energy business in 2017.
1. ORGANIZE A SOLAR-THEMED SWEEPSTAKE
Power your solar energy marketing with an annual sweepstake, where you can award the winner with free solar power installation or cut-price solar panels. While this marketing method requires an initial outlay, it will increase the visibility of your business, attract new customers to your website and boost sign-ups to your services. Don't forget to advertise your sweepstake on Facebook, Twitter and Instagram. Research shows that online contests like sweepstakes generate, on average, 34 percent more fans on social media.
2. ORGANIZE YOUR MARKETING AROUND SOLAR-THEMED EVENTS
When the media covers the latest solar news and trends, more people search the internet for renewable energy companies. This is the perfect time to reach these prospective customers. Planning ahead and organizing your marketing around solar-themed days and events could prove profitable. For example, schedule social media posts for National Solar Day, which takes place in June, or during the American Solar Energy Society's Solar Conference, which is held in October. You could notice blazing traffic to your pages as a result.