Search engine optimization, or SEO, is a valuable method for growing your company's website and complementing other marketing and advertising efforts. When you're first getting started with SEO, you may have a lot of questions. One way to get your questions answered is by having an SEO audit done of your website. In the meantime, these SEO FAQs provide you with a strong foundation on the basics.
1. What is SEO?
SEO is a broad term that includes any practice that you put in place to improve your website's rankings on search engine. These optimization efforts can range from something as simple as correcting grammar errors on your website to as large as upgrading your servers to speed up your site.
2. How is SEO Different From SEM?
SEO and SEM often get confused for one another. SEM stands for Search Engine Marketing, and it refers to acquiring paid search engine placements to drive traffic to your website. If you're familiar with Google AdWords, or the paid ads that appear at the top and bottom of search results, then you've seen SEM already. The easiest way to tell these two practices apart is that SEO generates organic non-paid traffic, and SEM involves paid traffic from search engines.
3. Why is SEO Important for Businesses?
People learn about new businesses through a variety of channels, but one of the most commonly used is the search engine. When you have a strong SEO strategy in place, your website shows up in the first set of results, making it more likely for consumers to see your listing and click on it.
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4. What Does On-Page and Off-Page SEO Mean?
SEO techniques are categorized as on-page and off-page (or off-site). On-page refers to any changes that you make on your website so that it has a better chance of getting good rankings on the search engine. Off-site techniques involve anything that is not on your website. For example, when another web page links to you, that's considered part of off-page optimization.
5. How Many Keywords Should You Use on a Page?
Search engines don't have a magical number of keywords that they look for on a page to put it at the top of the results page. Focus on working keywords into your content naturally, in a way that reads well to any human visitors. You can add in related words to increase the page's relevance. The most important rule you can follow is to not stuff a lot of keywords onto a page. That practice can cause search engines to view your site as low-quality spam.
6. What Are Inbound Links?
Inbound links give search engines clues on how much authority you have on a particular topic. For example, if you have a lot of original market research, then you may get links from other sites that show how useful that information is. Search engines look at those links and the quality of the sites they come from. When you have a strong number of inbound links from high-quality sites, then you're viewed more favorably in the rankings.
SEO FAQs are important for getting started on the right foot. Properly optimizing your website involves a lot of time and specialized expertise, so it's not something that happens overnight. When you understand the basics, it's easier to work on these techniques yourself or identify an SEO agency that knows what it's doing.