A high-growth ecommerce business depends on using the right marketing tools to keep customers coming in. These seven tools give you a robust foundation that helps you scale your operations and streamline many parts of the marketing process.
Visual content drives higher engagement than text on its own, but getting graphic designers to create images for every post and social media update is cumbersome and expensive. Canva makes it easy to put together a quick image with templating tools, a user-friendly interface, and access to an extensive library of stock pictures and illustrations.
It's important to coordinate your content marketing campaigns so you get the highest ROI out of your efforts. Trying to track when everything goes live and the social media promotion should deploy is difficult by hand. CoSchedule brings everything together in a centralized panel that helps you automate this process and improve your content distribution. If you use WordPress, you also get access to a plugin that makes it easy to access your editorial calendar.
Email marketing is essential to building relationships with new customers and keeping your current ones around. MailChimp is a tool that helps you create your list, capture customers when they abandon your cart and automatically send transactional emails. The easy drag-and-drop email builder makes it a breeze to send out messages to your list, and segmentation tools allow you to personalize the experience.
4. GOOGLE ANALYTICS
What do you know about the people visiting your ecommerce store? You can't improve your conversion rate if you don't know what happens when customers visit. Google Analytics provides you with a wealth of information about where your traffic comes from, the keywords they search for, visitors from your AdWords campaigns and your conversion rates. Most content management systems come with a Google Analytics plugin, although getting it set up manually only requires a copy and paste of some code on your site.
Social media gives you the opportunity to build rapport with your audience and engage with them directly. When you're juggling multiple profiles, you have a hard time keeping up with visitor messages and posting enough content in a day. HootSuite gives you social media management tools that centralize your accounts, let you stay on top of your mentions and help you drive more people to your site.
Search engine optimization and paid search ad campaigns depend on knowing the right keywords to target, what your competition is doing and where you're ranking. SEMrush gives you all the information you need to put together an effective SEO and SEM strategy, with an emphasis on building your organic traffic and backlink profile.
Sumo is a toolkit that covers many digital marketing features. One of the most useful ones is the welcoming mat, which has an email list sign-up front and center for anyone visiting your site. They also have lightbox pop-ups, a slide-in box, an announcement bar and other ways to optimize your email form sign-up rate.
Make the most of the available marketing technology when you want to take your ecommerce store to the next level. You remove a lot of repetitive work from your day, increase your chances of landing a sale and make your target audience thrilled with the customer experience. It's a win-win all around.