You might see a lot of e-commerce platforms on the market, but they're not all suited to a B2B environment. During your platform evaluation process, you need to examine whether each one truly supports your products and gives you the opportunity to offer an industry-leading B2B e-commerce experience. Taking a look at this B2B e-commerce platform comparison will allow for a more educated decision making process.
This B2B e-commerce platform is one of the most well-known due to its strong focus on this segment. Some of the features that help elevate it above other options include its foundation as an all-in-one ERP solution, powerful integration with other B2B software, real-time updates from a centralized database and the flexibility to grow with your organization. NetSuite is custom-priced based on your company's requirements.
NetSuite's biggest strength is also a major drawback. You might not need a system to run everything from your B2B e-commerce to your CRM. An e-commerce platform that's included with an ERP could be overkill.
Magento delivers an experience that's more focused on B2B e-commerce. This open-source platform includes many customization options, an extensive third-party development network, quote management, streamlined purchase orders and reliable implementation partners.
This B2B e-commerce platform works well if you want a base to build from. Its open-source nature gives you a lot of flexibility, allowing you to add new features over time. However, you may spend too much time on configuring Magento to accommodate your use cases, which could negate its relatively low cost of ownership. This platform starts at $2,000 per month.
Shopify is better known as a cloud-based B2C e-commerce platform, but the Shopify Plus product is designed for the enterprise environment. Several features that make this a worthwhile option to explore include an easy-to-deploy B2B storefront, support for gated wholesale purchases, an open API that provides integration with your other systems, assistance with multichannel sales and a consistent user experience across all devices.
Shopify Plus makes the most sense for organizations that are starting out in B2B e-commerce. This enterprise solution makes it possible to quickly get up and running without spending significant time on configuring your storefronts. You may want to avoid this product if you want a lot of control over your storefront and the platform that powers it.
Sometimes none of the available choices on the market make sense for your B2B e-commerce needs. While you do have the option of using one of the open-source platforms as a starting point for your custom development, sometimes an in-house solution is the only real option.
The advantage is that you can put together a platform that meets your needs perfectly. You won't get a better fit for your company's workflow and requirements. The resources needed to acquire a hosted B2B e-commerce platform will be higher at first, but will clearly capture more online sales in the long run.
Contalog focuses entirely on the B2B procurement experience, and it shows. You don't have extra bells and whistles outside of this area, but this platform makes sure that every feature it offers is polished and well-suited for many B2B e-commerce use cases.
The stand-out feature of this platform is the ability to personalize the experience for B2B buyers. They get to feel like they're VIPs every time they put in a purchase order, which helps you improve their loyalty and recommendations.
Contalog may be a little too bare bones for some organizations. If the feature set fits your current workflow, you're going to love it. Otherwise, you may feel it's lacking. The platform pricing starts at $99 per month, which makes it the most affordable solution on this list.
Finding the right B2B e-commerce solution requires a lot of legwork. Consider how many resources you need to spend before it's usable for your company. Look beyond your short-term needs and examine how the system can grow with you over time. Once you find the answers to these questions, you can narrow down your list to the best platform.