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How to Choose the Right Growth Marketing Agency

More people are consuming digital content, so companies are investing in marketing methods like search engine optimization, pay-per-click advertising and email automation. As a result, digital media spending will total $118 billion by 2021. If you want to generate leads and increase the visibility of your brand, you are faced with two options: keeping your marketing in-house or enlisting the services of a marketing agency. The latter provides you with a decent return on your investment. Here are some tips on how to choose the right growth marketing agency — and how you can benefit from one.

WHAT ARE THE DIFFERENCES BETWEEN IN-HOUSE MARKETING AND GROWTH MARKETING AGENCIES?

With in-house marketing, you carry out all of your marketing in your organization. You might have a team of marketers who promote products and services and create lead generation campaigns, for example. Most companies keep their marketing in-house. Research shows that 75 percent of organizations handle email marketing and 73 percent manage analytics all by themselves.

Alternatively, you can outsource your marketing to a third party. Agencies handle all of your marketing for you, so you can focus on other areas of your business. These companies provide you with more exposure and reach out to potential customers.

WHAT ARE THE BENEFITS OF HIRING A GROWTH MARKETING AGENCY?

Marketing agencies provide you with loads of benefits. Here are just some of them:

It Works Out Cheaper

Having a small in-house marketing team is expensive, and you will need to pay each marketer a decent wage. When you use a marketing agency, you pay a flat rate for the services offered. This can reduce your labor costs significantly. There are other cost savings, too. You won't need to pay outsourced workers any benefits or healthcare costs, and you don't need to stump up the cash for expensive marketing software.

You Get Access to a Team of Specialists

Growth marketing agencies employ a team of specialists who know the ins and outs of digital marketing. These professionals always have one ear to the ground, so they are the first to hear about the latest digital marketing trends. You can use this expertise to your advantage. When you hire third-party marketers, you can capture new customers and move more prospects through the sales funnel.

You Get a Different Perspective

When you outsource your marketing, you get a whole new perspective from a team who are looking at your business from the outside. As a result, growth marketing agencies provide you with brand-new insights into your marketing efforts that could generate more customers. You also get fresh, creative marketing ideas from some of the best talent in the industry.

WHAT SHOULD YOU LOOK FOR IN A GROWTH MARKETING AGENCY?

With so many growth marketing agencies out there, it can be difficult to know where to begin. Start by looking for a company with experience. Although digital marketing is a relatively new concept, many companies have already proved their worth by working with big-name clients.

Then, take a look at an agency's website. "Often, an agency will highlight what their core competencies are right there on their site and won’t mention the services they’re weaker in," says marketing expert Mike Templeman, writing for Forbes magazine. "Use these core competencies as your guide."

Finally, watch out for customer service. The best growth marketing agencies will answer all of your questions and provide you with advice as soon as you contact them. It's crucial you feel comfortable working with third-party marketers.

There are thousands of growth marketing agencies in the United States. These companies help you boost traffic, get noticed by more customers and boost revenue. Not all marketing agencies are the same, mind. Choose one that has lots of experience and provides you with excellent service.

 

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