How to Optimize B2B Ecommerce Software

The right B2B e-commerce platform gives you the opportunity to generate the most sales possible. However, you need a quality user experience on the front and back ends to accomplish this goal. The next time you're evaluating solutions for your B2B e-commerce software platform, keep these features in mind. 


How much work gets done at designated workstations these days? You'll find that your staff is much more productive if they can log into your B2B e-commerce software remotely from their preferred devices. You can have your people on-site with clients and able to show product and service information, input orders, and perform other essential functions seamlessly.


Tablets and smartphones are convenient devices for doing research and checking procurement emails. Your clients don't want to get shoehorned into a particular device to access your B2B e-commerce store. Unless you have the market cornered, chances are they can find someone whose site does work properly on their smartphone when they're ready to make a purchase decision.

Mobile optimization goes beyond a design that's responsive, although that's a great start. The optimized experience considers what mobile-first users wants when they go to your website. You may need a simplified menu, front and center contact information, and faster loading pages to meet your potential clients' expectations.

Pro tip: How to Build a Killer E-Commerce Marketing Plan


Even the best B2B e-commerce software can't handle every single use case or feature that's on your wish list. If you don't want to turn to custom development to make your way through said list, look for a platform with third-party integration. You can bring in the applications you're already using or those that complement your B2B e-commerce platform perfectly.


How much time do you spend on processes that don't really require a lot of brainpower? You shouldn't be stuck on low-skill tasks, because that's an easy way to tank your productivity. Look for a platform that streamlines many common processes, such as payment processing, content updates and email sign-ups. You can use all your free time strategizing how to boost your B2B sales.


Knowledge is power, and that's particularly true when your staff starts learning a new platform. Any application has a learning curve, especially when it's a comprehensive solution that forms the core of your business. While traditional training sessions help, you also want a platform that offers self-learning tools to act as reminders. You can cut down on the number of people asking basic questions when all the answers are available in the knowledge base.


The typical B2B buyer has gone through a lot of deliberation before they even start looking at products and services on your site. If they have questions that need to be addressed before they make their purchase, they need an easy way to get in touch with someone directly. Live chat works well, as you can offer it unobtrusively on the page. Make sure that the right people get notifications about the messages, as the only thing worse than slow support is a big account slipping through the cracks because no one knew they reached out.

A lot of factors go into selecting the perfect B2B e-commerce software platform for your business. By considering the user experience for your buyers and your staff, you can pick the software that has a strong potential to reach the revenue goals you're looking for.


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