So you’ve heard the hype. Growth-Driven Design is the next big thing in web design, sparking growth for businesses everywhere. It’s a remedy for underperforming and aging websites that drives traffic, converts leads, and ultimately grows your business.
But does your company need a GDD prescription?
We consulted our resident “GDD Doctor” PJ Calkins, Cactus Cow Solution Engineer. Doc Calkins gave us five surefire symptoms to diagnose a case of Growth-Driven Design Deficiency:
1: YOU HAVE CAPACITY TO GROW YOUR BUSINESS.
Is your business itching to scale? Are you ready for more web traffic, more sales leads, and more clients?
Growth-Driven Design turns your website into a visitor-focused space. And as it turns out, your visitors like to be focusedon! Those visitors stick around and convert into leads, who are nurtured into clients.
If you’re content with leaving your company’s current state of affairs as it is, GDD might not be helpful for you.
2: YOU WANT TO KNOW MORE ABOUT YOUR WEB VISITORS
Do you ever wonder, “Has this visitor been to my website before?” or “Does that web page really help visitors the way I want it to?”
GDD enables you to constantly analyze your visitors’ activity on your site, and make continuous updates based on all the valuable data you collect.
If you’re not very interested in who’s viewing your site, you probably don’t need Growth-Driven Design.
3: YOU TRACK CONVERSIONS AND WANT TO IMPROVE THAT METRIC
Does your heart break a little every time one of your visitors fails to convert to a lead? Do you want to see your conversion rate skyrocket?
Growth-Driven Design helps you identify confusing or inefficient areas on your website. By adjusting your site to make visitors’ web experience easier, you can simplify their journey from stranger to customer.
If you think a conversion is just an extra point in football, you might not be ready for GDD yet.
4: YOUR WEBSITE IS GETTING TRAFFIC AND IT LOOKS OLD
Does your website have a good number of visitors? Have you noticed that compared to clean, modern websites, yours looks a little outdated?
GDD is perfect for companies with lots of potential. If your site is regularly used but not optimized for visitor interaction, a Growth-Driven solution is your best bet.
*Note: if your website is shiny and new, it can still benefit from the Growth-Driven Design methodology! Our Cactus Cow experts can explain how.
5: YOU’RE OPEN TO HAVING A GROUP OF EXPERTS GUIDE YOUR WEBSITE’S STRATEGY
Are you looking for personalized guidance on how to grow your business? Could you benefit from a group of experts evaluating your website and providing you with the tools you need to succeed?
The Cactus Cow team is comprised of GDD-certified specialists. From web developers and designers to marketing strategists and content creators, we have everyone you need to build an informed website designed for growth!
If you think you can handle your website on your own, you probably don’t want to use the Growth-Driven Design methodology. GDD requires many experienced hands and minds working to analyze data and create solutions.
WHAT’S THE DIAGNOSIS?
Now that you’ve considered your symptoms, are you in need of a GDD remedy? Learn more by downloading our FREE Introduction to Growth-Driven Design E-book: