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4 Ecommerce SEO Trends We're Seeing in 2017

E-commerce is more than just processing orders and shipping products. Get your website on the first page of Google, and you could generate a steady stream of traffic to your online store. Improving search engine optimization (SEO) is a lot easier than you think. Here are four recent e-commerce SEO trends that will drive tons of customers to your product pages.

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7 E-Commerce Marketing Tools You Need to Start Using Today

A high-growth e-commerce business depends on using the right marketing tools to keep customers coming in. These seven tools give you a robust foundation that helps you scale your operations and streamline many parts of the marketing process.
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5 Ways to Tell if You are Marketing Your Brand Successfully

You think your brand marketing strategy is strong, but how can you really tell? The success or failure of a campaign is not always straightforward. You need to run some tests to determine whether you have a winner on your hands or if you should restructure your marketing efforts.

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See How Digital Advertisements Can Boost your Brand Marketing

Digital advertising gives you access to a worldwide audience without the logistical problems of shipping marketing materials to another country. You handle everything online and put your brand directly in front of your target audience. Digital advertisements have many uses in your brand marketing campaigns.

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Is Your Current Brand Marketing Strategy Speaking To the Right Audience

Your brand strategy is only as good as its ability to target the right audience. If you miss the expectations of your ideal customers, your messaging won't have the intended impact. You don't have an unlimited marketing budget, so you need options that work effectively. It's time to troubleshoot your current marketing effort so you stay on track.

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The Benefits of Inbound Marketing and the Top 11 Tools to Use

Inbound marketing pays off by lowering your marketing costs and attracting new customers to your website. Unlike outbound marketing, which aims to put your advertising in front of as many eyes as possible via traditional methods, inbound marketing targets customers already interested in what you have to offer, increasing the odds of conversion.

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4 of the Best SaaS Strategies

SaaS applications need consistent user growth and retention to reach success. You have many marketing options available, but when you're just starting out, you should focus on the most cost-effective strategies. Use these four tactics to generate users for your SaaS product and build your revenue.

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eCommerce Marketing: 6 Ways to Improve Website Navigation

The website experience for your eCommerce brand is essential for success. If you don't nail each element, you lose out on potential buyers and may not attract devoted customers who buy from you again. The website navigation sometimes gets overlooked for other design changes, but if users get frustrated getting around the site, they're not likely to be in a buying mood. Use these six ways to fix common eCommerce navigation problems and keep your customers happy.

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7 Ways to Step up Your Blogging Game

Poor conversion rates? Few sales? Little traffic? It's time to transform your blogging strategy. Making a few changes to the type of content you post — and how often you post it — could boost your sales and search rankings. Here are seven ways to step up your blogging game.

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Get More Leads With These Solar Energy Marketing Ideas

The solar energy sector is red hot. But as more companies compete for a slice of the market, many firms are left out in the cold. Solar providers need to stand out from the crowd if they want to catch consumers' attentions. SolarCity, for example, offers $100 in travel credit for new customers who become Airbnb hosts 

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