21 of the Best Resources for Content Creation

Content creation is a big undertaking. Between quality copy, click-friendly headlines, and engaging graphics, it can take a lot of resources to put everything together. However, there are resources for content creation that make certain aspects much easier. These are our favorite tools.


Implement These 7 Things Into Your Solar Energy Marketing Strategy

Solar energy marketing differs from other types of marketing. Solar products are often expensive, so customers want to know the benefits before they part with their cash. Creating a surefire marketing strategy helps you convert prospects into bona fide customers so you can drive business growth. Here are seven things you need to incorporate into your strategy.


What You Need to Know About Solar Energy Marketing

Marketing solar energy can be a struggle. For the bulk of consumers, solar is a long-term investment and requires a sizeable outlay. Unlike in other industries, you need to slowly move prospective customers through your sales funnel, carefully nurturing these leads as they learn more about your company. Here are some tips on how to create a solar energy marketing campaign that provides you with a better return on your investment.


3 of the Best Ecommerce Facebook Campaigns Ever

Facebook — one of the world's biggest websites with 1.28 billion daily active users — is no longer just a social network but a powerful e-commerce platform, too. Forty-two percent of marketers say Facebook is critical or important to their business, and 77 percent of B2C companies generated customers from the site. As a result, businesses use this social network to boost conversions, promote new products and accelerate sales growth. Here are three of the best Facebook e-commerce campaigns ever.


Solar Energy Marketing: 5 Ways to Empower the Consumer

Solar is well on its way to becoming the world's largest source of energy by 2050. But, you probably already knew that. What companies are still trying to figure out is how to get a competitive edge on their solar energy marketing strategy. You have a great product and the right market - what’s next? Learn how to empower your potential consumer with these solar energy marketing tips.


Which Inbound Marketing Strategy Best Fits Your Business

Inbound marketing continues to grow in popularity in recent years, and it's not just hype. Inbound marketing strategies have proven to surpass outbound's benefits in categories of price, rate of return, and overall effectiveness.


3 Steps to a Successful International Marketing Strategy

Small businesses are no longer confined by geographic boundaries. The internet lets retailers sell products to customers in every corner of the world and reap the benefits of a truly global marketplace. Here are three steps to creating a successful international marketing strategy and some examples of strong international marketing drives. 


How to Optimize B2B Ecommerce Software

The right B2B e-commerce platform gives you the opportunity to generate the most sales possible. However, you need a quality user experience on the front and back ends to accomplish this goal. The next time you're evaluating solutions for your B2B e-commerce software platform, keep these features in mind. 


5 Solar Energy Marketing Hacks for 2017

In 2016, renewable energy sources accounted for about 10 percent of total energy consumption in the United States and around 15 percent of electricity generation. As more consumers seek out solar, renewable energy marketing is heating up. This means your solar energy marketing plan needs to be cohesive to your niche. Conventional marketing avenues like search engine optimization and pay-per-click advertising still prove popular. However, there are other, less known, customer-generating techniques out there. Here are five unusual ways to market your solar energy business in 2017.


Self-Hosted vs Hosted Ecommerce Platforms: Which One is Right for Your Business?

Eighty percent of Americans have made an online purchase in the last month. Just four percent have never ordered something on the internet before. These statistics prove that U.S. e-commerce is thriving, with more consumers choosing the mouse over the mall. E-commerce platforms — software used by online retailers in various niches — fall into two categories: self-hosted and hosted. Both come with pros and cons. But which one is better?