{hubspot_owner_id=}

SaaS FAQs: Does My Business Need an App?

You have plenty of spreadsheets on hand for business operations, from inventory management to accounting. As your small business grows, you may be tempted to continue adding to your spreadsheet collection, but you're often better off when you turn them into an app. With today's modern mobile strategies, you can implement nearly any feature thinkable into a mobile app. Find out why your business would benefit from an app!

IT'S EASIER

One of the biggest benefits to turning your business' spreadsheets into an app is centralizing all of your essential business information. You don't have to worry about taking a productivity hit if you accidentally delete the files.

An app makes it possible to seamlessly scale your operations, as everyone works with the same set of data. The consistent processes also reduce your training time and keep everyone on the same page with work processes.

People don't need to work on the computer that they saved the spreadsheet on. Instead, they can use mobile devices to connect to the SaaS app and work wherever they happen to be. Imagine a sales force that can look up client information on their way to the meeting, or accountants who can meet a tough deadline even if the office is covered in snow.

ANY BUSINESS CAN BENEFIT FROM AN APP

You paint yourself into a corner when you rely on spreadsheets and make it difficult to grow. It doesn't matter if you're just starting out or you've been in the business for years. You need an app that takes the place of your beloved spreadsheets, and you need it now. The productivity gains, scalability and flexibility that you get from taking this route is a must to remain competitive.

Businesses of all sizes use their own internal apps for core parts of their operations. While it's easy to point at large companies with lots of resources when you think about examples of custom app development, plenty of small businesses also have these in place.

For example, Planscope's project management tool was originally developed to support the agency's workflow and make it easier to keep track of client information. Airstory is another SaaS app that organically developed based on the features that an organization needed out of their writing software. Both of these companies replaced their inefficient business processes with a custom app that focuses on their unique needs. While they later released these SaaS apps to a wider audience, the core software supports the way they want to operate.

WHY CUSTOM-DESIGNED SOFTWARE

You're sold on converting your spreadsheets. Now it's time to decide whether you want an off-the-shelf SaaS solution or one that's custom-designed for your company. While you may worry that a custom option is too expensive or takes too long to put together, consider what happens if you use the ready-made software.

It's not designed to work with your particular workflow and data needs, so you spend a lot of time getting it to work the way you want it to. In some cases, you may not actually get the features that you find the most useful. Your productivity is lower than it would otherwise be in the long run.

Taking the step from spreadsheet to custom app can be intimidating. You don't have to make the change all at once, but you do need to start planning out what the end goal will look like.

Want to learn more about marketing your custom software? Check out: SaaS Marketing Strategies for Your New Software.

New Call-to-action