What You Need to Know About Marketing Healthcare to Baby Boomers

Baby Boomers are heading into retirement and adjusting to their medical needs as seniors. This generation is typically defined as those born between 1946 and 1964, and approximately 37 million of them will face chronic health issues by 2029. They also account for 70 percent of the disposable income spent in the United States. Healthcare organizations might assume they can overlook digital marketing channels for Baby Boomers due to their later-in-life experience with the internet; however, such an approach ignores many essential characteristics of this generation. 


How to Ramp Up Your Solar Energy Marketing Campaign

When it comes to solar marketing, things are finally heating up. More and more Americans are switching from conventional energy sources to solar energy, and companies are using red-hot marketing strategies to entice these solar shoppers. Here are three digital marketing tips for your solar energy campaigns.


6 Questions for Your Healthcare Marketing Agency

Just like other organizations, healthcare providers need to market their products and services to the general public. If you own a medical practice, digital marketing lets you connect with prospective patients and increase your online visibility.


3 Ideas for Your Healthcare Marketing Strategy

Creating a marketing strategy for your healthcare organization can be a challenge. The process is often expensive, time-consuming and difficult to scale. It doesn't have to be this way, though. When you target the right patients with the right marketing messages, you can showcase medical-related services, generate new sign-ups and raise awareness. Here are three healthcare marketing tips that you need to know about in 2018.


Self-Hosted vs Hosted eCommerce Platforms: What's Right for Your Business

Eighty percent of Americans have made an online purchase in the last month. Just four percent have never ordered something on the internet before. These statistics prove that U.S. e-commerce is thriving, with more consumers choosing the mouse over the mall. E-commerce platforms — software used by online retailers in various niches — fall into two categories: self-hosted and hosted. Both come with pros and cons. But which one is better?


How to Use Digital Marketing in Healthcare

The U.S. health care industry spends more than $9.7 billion in ads each year, with an increasing amount going towards digital marketing efforts. Approximately 12.6 percent of this budget went to digital channels in 2016, according to AdAge, and that figure continues to rise. If you're new to digital healthcare marketing, use this guide to begin developing your strategy to bring in more patients and retain your current clients.


3 Solar Energy Marketing Tips for 2018

The solar energy market is heating up. In 2016, solar installations in the United States almost doubled from the year before, and 40 percent of new power generation projects were solar. As a business owner, you can capitalize on the solar market with these simple marketing tips. Incorporate them into your promotional strategies for red-hot sales growth.


A Complete B2B E-Commerce Platform Comparison

You might see a lot of e-commerce platforms on the market, but they're not all suited to a B2B environment. During your platform evaluation process, you need to examine whether each one truly supports your products and gives you the opportunity to offer an industry-leading B2B e-commerce experience. Taking a look at this B2B e-commerce platform comparison will allow for a more educated decision making process.


How to Increase Online Sales Through Social Media

Social media generates a powerful sales lift for stores that use this as part of their marketing tactics. BigCommerce found that online sales increased up to 32 percent for businesses leveraging social media channels. Discover how your business can increase online sales through social media marketing tactics!


Why Your Business Needs a Mobile App in 2018

There are more than 2.8 million apps on Google Play and 2.2 million on Apple's App Store. If you still haven't created a mobile app for your business, develop one this year. Mobile apps will let you engage with your customers on a deeper level and boost sales. Here are some of the reasons why your business needs a mobile app in 2018.