CACTUS COW DIGITAL BLOG

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3 Ideas for Your Healthcare Marketing Strategy

Creating a marketing strategy for your healthcare organization can be a challenge. The process is often expensive, time-consuming and difficult to scale. It doesn't have to be this way, though. When you target the right patients with the right marketing messages, you can showcase medical-related services, generate new sign-ups and raise awareness. Here are three healthcare marketing tips that you need to know about in 2018.

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4 Ecommerce SEO Trends We're Seeing in 2017

E-commerce is more than just processing orders and shipping products. Get your website on the first page of Google, and you could generate a steady stream of traffic to your online store. Improving search engine optimization (SEO) is a lot easier than you think. Here are four recent e-commerce SEO trends that will drive tons of customers to your product pages.

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eCommerce Marketing: 6 Ways to Improve Website Navigation

The website experience for your eCommerce brand is essential for success. If you don't nail each element, you lose out on potential buyers and may not attract devoted customers who buy from you again. The website navigation sometimes gets overlooked for other design changes, but if users get frustrated getting around the site, they're not likely to be in a buying mood. Use these six ways to fix common eCommerce navigation problems and keep your customers happy.

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4 Ecommerce Trends We Saw in 2017

E-commerce is more than just processing orders and shipping products. Get your website on the first page of Google, and you could generate a steady stream of traffic to your online store. Improving search engine optimization (SEO) is a lot easier than you think. Here are four recent e-commerce SEO trends that will drive tons of customers to your product pages.

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How do SEO Goals Impact Content Marketing Strategy?


Search engine optimization (SEO) and content marketing are both extremely important aspects of any online marketing strategy. The content on your website can have a big effect on how highly it ranks in the search engine results pages. In combination with other factors, such as the links that point to your site, your content determines the visibility of your website in the major search engines' results. In return, SEO can affect the success of your content marketing strategy by influencing how many people are likely to find your content through an online search. By developing a content marketing strategy template that considers SEO, you can begin to build an integrated digital marketing strategy that successfully attracts customers to your brand.

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5 Google AdWords Account Misconceptions

Believe it or not - there are still people not advertising on Google’s AdWord program...But don’t blame them. The last 5 years have been filled with a lot of contradictory information, misconceptions, and bad experiences. These issues have small to corporate-sized businesses owners fearing that jumping into the search engine and display advertising arena will affect their profitability.

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The Best Analytics Tools For Inbound Marketing

Are you considering applying the inbound marketing methodology? Or maybe you are applying it already (YAY!). Good news - you’re already on your way to gaining the best leads for your business. According to John McMahon, Solutions Architect for Cactus Cow Digital, "Creating valuable content via blogs, offers, landing pages, and emails will begin to grow your inbound strategy and transform your leads into customer." But John warns of the "Big But:

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5 Inbound Marketing Tools to Grow Your Business

Inbound marketing is essential for business growth, but it’s not always easy. These 5 inbound and content marketing web tools will make your job easier and provide new solutions. We kept the list short –– these tools are the best of the hundreds out there!
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