The Benefits of Inbound Marketing and the Top 11 Tools to Use


Inbound marketing pays off by lowering your marketing costs and attracting new customers to your website. Unlike outbound marketing, which aims to put your advertising in front of as many eyes as possible via traditional methods, inbound marketing targets customers already interested in what you have to offer, increasing the odds of conversion.

Extensive resources are required to put together a successful inbound marketing campaign. However, these 11 tools will give you everything you need:


Visual content improves the effectiveness of your inbound marketing efforts, but you may not have the graphic design resources to meet your blog and social media needs. Sometimes, you need to put out a post within minutes, but designer turnaround time takes weeks. Canva fills this gap with a user-friendly graphic design tool that includes templates and built-in design elements.


You want to reach your social media audience during the optimal performance time, but that may be in the middle of the night. Buffer lets you schedule your updates so they have the best chances of engagement. You can post in batches and take care of your social media responsibilities in advance.


A one-off newsletter or email doesn't give you the opportunity to build an ongoing relationship with your leads. Drip does by allowing you to automate your email marketing through complex workflows. Segment your audience, send emails based on behavior and optimize your marketing efforts.


Many word processors fail to consider the way modern inbound marketers write content. Airstory offers a unique word processing environment – you can add internet research via cards, which function similarly to the Evernote web clipper notes. This approach speeds up your content creation efforts so you can meet the inbound campaign's demands.


Whether you want ideas for a new marketing asset or need help with content curation, Feedly is a versatile tool. It's a full-featured RSS reader that brings your feeds into one place. Integration with third-party tools such as Evernote and Buffer expands its capability and powers a curation engine.


Coordinating content uploading and distribution is an important aspect of inbound marketing campaigns. Coschedule puts a consolidated editorial calendar in front of you, along with color-coded content types, social media distribution and WordPress integration.


Landing pages are one of the most useful inbound marketing assets around. Leadpages offers many templates and tools to streamline the creation process and track the effectiveness of your pages.


Many analytics tools exist in the marketing industry, but Google Analytics still stands out on top. The data collected is vast, and so are the ways you can analyze it.


You can use a lot of inbound marketing tools, but they don't all have native integrations with each other. Zapier provides cross-platform functionality without the need to code.


Are you looking for an all-in-one inbound marketing solution? HubSpot is a platform that covers everything from your blog posts to your marketing automation. The primary advantage is bringing all of your assets, creation and distribution under a single application.


The first step of any successful inbound marketing strategy is to determine your exact target audience, or persona. This toolkit guides you through a process of defining your exact persona from which you can learn how to speak to your target audience. 

You don't have to pick up all of these tools to enjoy the benefits of inbound marketing. Even one or two can give you a major advantage in putting together an effective campaign. As you optimize your marketing and your needs grow, you can gradually use more options to meet them.
Building a Targeted Persona Template