Online advertising platforms let you organize your digital marketing initiatives in one place, saving you loads of time. You can manage your ad campaigns, generate reports, explore analytics and find out who interacts with your marketing messages. There are hundreds of these services out there, so it can be hard to know which platform is best for your business. Here's a complete list of the top digital advertising programs.
Facebook had 2.2 billion monthly active users in the final quarter of 2017, making it the world's most popular social network. If you want to increase the visibility of your business, Facebook is a brilliant place to advertise, and you could expose your marketing messages to a global audience of millions. Facebook Business provides you with insightful analytics that will influence your campaigns, as well as real-time information about your marketing projects. Why do marketers love Facebook? Ads on the platform drive a 60 percent increase in sales, according to one study.
This is the big one — more marketers use AdWords than any other platform. AdWords, operated by Google, lets you display advertising messages, product listings and video content across the Google network. Log into your AdWords dashboard to see how many people have clicked on your ads, where they came from and how you can increase your click-through rate. Here's a tip: optimize your marketing messages with keywords, and you might notice your website climb a few positions on Google's search engine result page.
WordStream comes with loads of features for marketers who want a good return on their investment. Here, you can manage and measure your paid search and social campaigns in one place. There's even a keyword tool — it will help you find the right phrases to boost your search rankings. WordStream is easy to use and will help you drive more traffic to your product pages.
Looking to purchase ad space online? Look no further than Sizmek, an independent buy-side advertising service that creates digital impressions. The Austin, Texas-based company helps you get more from your marketing, with a number of creative optimization solutions for your business. "We believe creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers," says Sizmek on their website.
Brands use Marin Software to measure their ad campaigns across web and mobile devices. If you want to supercharge your search engine rankings and introduce your products and services to a wider audience, this digital advertising platform identifies growth opportunities and optimizes revenue. Another tip: access real-time reports on the platform to predict future clicks and conversions. Software as a service company SurveyMonkey factored lifetime-customer value into their bidding strategy when they used Marin, and they experienced "tremendous results."
DataXu produces a cloud-based advertising platform, where you can buy ad space based on the company's recommendations. Using the latest algorithms, DataXu suggests the best places to purchase ads, so you can focus your attention on other marketing tasks. This program also generates in-depth reports, which provide you with useful information for decision-making. Sony, Lexus, Universal and Stern & Partners are just some of the brands who use this service. Ford generated a 20 percent increase in conversions for key shopping outcomes when they used the company's Guaranteed Media solution.
Serious about sales? Try one of the advertising platforms on this list and optimize your marketing messages online. Whether you are a marketing beginner or a seasoned pro, these services can help you generate more leads and sales.