Mobile app revenues will total $188.9 billion by 2020, according to research. Games, maps, social networks — millions of Americans download apps to their smartphones every year. If you own a small business, developing a mobile app provides you with a wealth of benefits. Mobile app benefits outweigh the cost in sizable ways. Here are some of the advantages of using a customized app to increase sales and generate new customers.
1. CONSUMERS PREFER APPS TO MOBILE WEBSITES
Consumers love using apps. Research suggests that mobile users spend 90 percent of their time in apps compared to the mobile web, and users download, on average, 8.8 apps every single month. Moreover, 78 percent of companies utilize paid media to boost mobile app downloads.
2. MOBILE APPS ARE FASTER THAN MOBILE WEBSITES
3. YOU CAN SEND PUSH NOTIFICATIONS
Once a user downloads your mobile app, you can send push notifications to their device. These messages alert mobile users about your latest products or business developments, so you can always keep in touch with your target audience. Research shows that push notifications increase mobile app engagement by 88 percent.
4. YOU CAN PROVIDE MORE VALUE FOR YOUR CUSTOMERS
Think of your custom app users as members of a very special club. You can reward these customers with exclusive discounts and products that they can't find on your desktop or mobile website. Thirty percent of people say they would start using an app again if it offered them a discount.
5. RECEIVE MORE INSIGHTS
Custom mobile apps are a great way to get valuable insights on your customers. Most applications collect user data and key performance indicators — information you can use to influence your future marketing campaigns. Find out, for example, which customers make the most purchases from your online store or how many products you sell in an average sales cycle. This in-depth business intelligence helps you make more accurate decisions in the future.
6. SELL MORE PRODUCTS
People love to purchase products through mobile apps, especially young customers. Research shows that 63 percent of millennials prefer to buy products from an app compared to any other platform. Not all apps are the same, however. Twenty-one percent of millennials would think twice about making a purchase from your company — and 31 percent wouldn't recommend your business to friends and family — if you provided a bad app experience.
7. GET MORE CUSTOMIZATION
Mobile apps provide you with heaps of customization options. From colors to fonts, you can create an application that reflects your business brand. You can incorporate loads of different features, too. Videos, images, headers, product pages — these are just some of the elements you can use to drum up sales and catch the attention of consumers.
Custom mobile apps let you engage with consumers, generate new customers, boost revenue and advertise your services. It's no wonder, then, that there are 2.2 million apps on Apple's App Store alone. Follow the pursuit of app-iness, and create a bespoke app that your customers will love in 2018.