Why Your Business Needs a Mobile App in 2018


There are more than 2.8 million apps on Google Play and 2.2 million on Apple's App Store. If you still haven't created a mobile app for your business, develop one this year. Mobile apps will let you engage with your customers on a deeper level and boost sales. Here are some of the reasons why your business needs a mobile app in 2018.

RELATED: The Ultimate List of Mobile App Benefits

Grow Sales

Creating a mobile app could grow sales. Why? Well, customers can purchase products directly from your app wherever they are in the world and have them delivered to their home. Domino's Pizza is just one brand that experienced a sales boom after launching their mobile app. In 2015, three-quarters of the company's orders were made online and half of these sales came through the Domino's app or digital devices.

Increase Engagement

A mobile app is a great way to increase customer engagement. You can send push notifications to customers when you have a promotion or launch a new product, for example. This way, consumers will be the first to know about the latest developments in your organization. You can personalize your app, too. Seventy-five percent of customers are more likely to purchase a product from a retailer who recommends options based on their previous purchases or knows their purchase history.

Boost Loyalty

A mobile app can also boost loyalty among your existing customers. Users can log into your app and redeem points for special rewards, for example. If you already have a loyalty program, you should consider incorporating it into your mobile app. Fifty-seven percent of consumers want to engage with loyalty programs via mobile devices, but 49 percent don't know if there are apps associated with their favorite programs. Virgin is one company that rewards mobile users. The brand's Virgin Red app provides customers with offers and freebies.

Increase Visibility

A mobile app will increase the visibility of your brand and drive more leads to your business. Customers who have never heard of your company might spot your app in the App Store or Google Play Store and find out more about your products and services. If you manage to get your app onto Apple or Google's 'top app' lists, expect to see a massive sales surge. Even better, Apple's 'App of the Day' boosts app downloads by 1747 percent.

Enhance the User Experience

Not all websites work perfectly on mobile devices. Some sites take too long to load on a smartphone or tablet or won't display properly. Having a mobile app will solve this problem. A developer can create an application that displays content correctly on mobile screens — something that will enhance the user experience. Internet retailer Overstock.com's app is a great example of this. The app is clean, contemporary and easy to use. It even scooped the award for Best Retail Mobile Application at the 2017 Mobile Web Awards.

Why You Should Invest in a Custom-Developed App

A custom-developed app will provide you with lots of benefits, such as security, scalability and ease of maintenance. It can increase productivity, too. Consumers will be able to complete more tasks in a quicker timeframe, speeding up the entire purchasing process.


When it comes to marketing, a mobile app is just as important as your website or social media pages. Having your mobile app custom-developed can provide you with an even greater return on your investment. You can tailor your app according to the needs of your customers and generate more interest in your services.


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