You know those airline workers who help direct the plane with miniature lightsabers? In essence, that’s what a buyer persona does. They direct your marketing efforts because you trust that they’ll help you land a sale (or a plane). The Targeted Persona Toolkit will help you build your army (3-5) of buyer personas specific to your business.
The Targeted Persona Toolkit helps you determine accurate representations of your ideal buyers.
You’ll better understand your target audiences and have a robust marketing device after working through the toolkit.
The Targeted Persona Toolkit makes it easy to share your findings with your team so everyone is in line with the strategy.