Our goal was to increase performance of the CWS website based on data from actual users.
The CEO wanted:
During the first 90 days we applied a growth driven design approach. Tools were attached to the site and an in depth analysis conducted every three weeks. We attached heat maps, scroll analyzers, clicks, form completions (both full and partial), visits and more. This was completed on both desktop and mobile activity.
During the first 90 days of executing our Growth-Driven Design process we completed 18 improvements and ran 5 A/B testing experiments.
First 90 days compared to same time period in the previous year.
After 90 days, we are seeing exciting results and are not slowing down with our continued improvement and growth of the CWS website. After each cycle we develop new goals and put into action the steps to reach those goals.
Talk with us about how we can help grow your business or organization using Growth Driven Design, Inbound Marketing, Content Marketing, and more.