inbound marketing drives visitors and turns them into customers
Main Street Dental Clinics is a successful dentistry practice in Minnesota. The Main Street Dental team wanted to update and improve their digital presence, so they sought guidance from Cactus Cow.
Inbound Marketing was the perfect solution to MSDC’s digital marketing needs. Using Inbound Marketing strategies, we were able to:
Our Cactus Cow team built “Free Dental Exams & X-Rays” forms into each page of the site, so people can contact MSDC from any page. We want to convert traffic to customers, so we keep the form short and easy and don’t require a captcha. Making the sign-up process simple and easy is the best way to ensure people don’t bounce out of the conversion page without filling out the form.
At the same time as the site redesign, Main Street Dental Clinics launched their Facebook presence, posting strategically and frequently. In only a few months, they gained over 500 followers.
Once the site went live, Cactus Cow’s Digital Ad Specialist, Ethan Herber, designed and placed Google Ads and boosted Facebook posts, pushing prospects directly to conversion forms on the site... And boy, did it work! MSDC saw immediate results, and new patients were filling out the forms at a significantly higher rate than they did on their old site.
Growth-Driven Design is a strategy we use with several clients. During this project, Ethan checked Adwords and Facebook analytics every few days and used those numbers to alter the marketing strategies, which improved MSDC’s conversion potential.
After 90 days, we met with MSDC to explain their analytics. Here were three of our insights:
Ethan tracked the ads, changed them up, watched closely for conversions, and reported his results to Main Street Dental each week. The ads produced a great deal of views, created extremely impressive click-through rates, and boosted the number of followers on Main Street’s newly launched Facebook page. The best news was the high number of conversions (new patients gained) from people filling out forms—which, of course, was the ultimate goal:
Main Street Dental Clinics not only built a new site but also drew in tons of new traffic with inbound marketing. Their success can be attributed to their willingness to adapt, change, and improve in three ways. Here’s what you can learn from MSDC:
Approach business with a forward-thinking mindset
Shift primary marketing efforts online to get new patients
Give 100% effort to the project
Congrats to Main Street Dental Clinics on the launch of their new digital environment!
Talk with us about how we can help grow your business or organization using Growth Driven Design, Inbound Marketing, Content Marketing, and more.