Main Street Dental Clinics

inbound marketing drives visitors and turns them into customers

The Problem

Main Street Dental Clinics is a successful dentistry practice in Minnesota. The Main Street Dental team wanted to update and improve their digital presence, so they sought guidance from Cactus Cow.

Our Solution

Inbound Marketing was the perfect solution to MSDC’s digital marketing needs. Using Inbound Marketing strategies, we were able to:

  1. Convert site visitors to customers through clear calls-to-action
  2. Learn from visitors by tracking, analyzing and updating the website continuously
  3. Turn strangers into visitors into leads through digital advertising
  4. Take care of patients by providing an easy way to schedule appointments

See the Website

Creating Calls-to-Action

Our Cactus Cow team built “Free Dental Exams & X-Rays” forms into each page of the site, so people can contact MSDC from any page. We want to convert traffic to customers, so we keep the form short and easy and don’t require a captcha. Making the sign-up process simple and easy is the best way to ensure people don’t bounce out of the conversion page without filling out the form.

mainst-form.jpg

At the same time as the site redesign, Main Street Dental Clinics launched their Facebook presence, posting strategically and frequently. In only a few months, they gained over 500 followers.

Implementing Inbound Marketing

Once the site went live, Cactus Cow’s Digital Ad Specialist, Ethan Herber, designed and placed Google Ads and boosted Facebook posts, pushing prospects directly to conversion forms on the site... And boy, did it work! MSDC saw immediate results, and new patients were filling out the forms at a significantly higher rate than they did on their old site.

Growth-Driven Design Delivers

Growth-Driven Design is a strategy we use with several clients. During this project, Ethan checked Adwords and Facebook analytics every few days and used those numbers to alter the marketing strategies, which improved MSDC’s conversion potential.

mainst-ad.jpg

Website Traffic Insights

After 90 days, we met with MSDC to explain their analytics. Here were three of our insights:

  • More traffic to the forms came from mobile devices than from desktops
  • The staff page had very high traffic, telling us that new patients want to meet the staff before they arrive
  • People found their site through referrals

Digital Ad Insights

Ethan tracked the ads, changed them up, watched closely for conversions, and reported his results to Main Street Dental each week. The ads produced a great deal of views, created extremely impressive click-through rates, and boosted the number of followers on Main Street’s newly launched Facebook page. The best news was the high number of conversions (new patients gained) from people filling out forms—which, of course, was the ultimate goal:

  • 266,000 impressions
  • Click-through rate: 2.25%–20%
    (Industry average: 0.433%)
  • 201 additional Facebook likes

mainst-fb.jpg

A Success Story

Main Street Dental Clinics not only built a new site but also drew in tons of new traffic with inbound marketing. Their success can be attributed to their willingness to adapt, change, and improve in three ways. Here’s what you can learn from MSDC:

Approach business with a forward-thinking mindset
Shift primary marketing efforts online to get new patients
Give 100% effort to the project

mainst-devices.jpg

Congrats to Main Street Dental Clinics on the launch of their new digital environment!

 

LET'S TALK ABOUT YOU

Talk with us about how we can help grow your business or organization using Growth Driven Design, Inbound Marketing, Content Marketing, and more.

Talk With Us

 

Request a 15-Minute Call or Meeting

Request a 15-Minute Call or Meeting