Lori Reinalda and Lea Lancaster are a couple of our favorite realtors in the area. Their team of agents put heart and passion into helping community members buy, sell, and build homes. The Reinalda Lancaster team sought help from DGA for a fresh website design, optimized content, and lead generation services. Our team got to work on researching what makes a turnkey digital campaign for a group of high-end realtors.



First thing was first: we needed to find out about the market Lori and Lea wished to target. We also needed to understand the goals they had for their website design and optimization. From there, the DGA team planned to build out the new website and launch a lead-generating SEO plan.

The RL team is mainly focused on helping home buyers, sellers, and builders in the Rochester, MN area. Key phrases, such as luxury homes for sale, dream homes for sale, real estate Rochester MN, and realtor Rochester MN were added to the content marketing strategy.

In terms of the new website’s design and function, the Reinalda Lancaster team asked for a sitewide newsletter callout, in-line calls-to-action in the blog articles, and more valuable content that could convert leads into clients. Our team looked into user behavior analytics to guide our design and navigation suggestions.



The new Reinalda Lancaster ReMax Results website included clear calls-to-action to corral buyers and sellers alike into taking desired actions. Professional images are highlighted on the homepage to spark buyers’ imagination and motivation.


Helpful, informative content is featured via the website’s blog. The blog includes optimized articles that help to bring organic traffic through searches. At the same time, each piece answers important industry questions, allowing the LR team to become trusted authorities in their space.


After the new website had been launched, DGA continuously tracked user behavior and traffic data to give Lori and Lea more recommendations for acquiring and converting leads. We also had the pleasure of managing the LR team’s social media efforts, Google AdWords account, and ongoing content marketing.

The leads started coming in like Millennials to a mid-century modern ranch style in Northern Cali.

The Success

Within the first six months of implementing a growth-driven design, the Reinalda Lancaster team was able to achieve the following.


Increase in Online Leads


More Web Visits


More Blog Traffic


Page View Increase


More Traffic From Social Media


More ROI

In Their Words...

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